The programme aims to challenge misconceptions and to encourage females to consider opportunities in sectors that offer flexibility and wider career choices. 

The Promoting Opportunities Programme #notjustforboys aims to increase awareness amongst young females of the wide array of career opportunities available to them in sectors where women are typically underrepresented, such as construction or IT. 

Statistics show that girls typically choose traditionally viewed female career paths such as hairdressing, beauty or childcare. Salaries linked to these professions are generally lower, employment less secure, and progression opportunities limited. This compares unfavourably to traditional male professions such as those in construction or engineering where salaries are higher and there are more opportunities for career progression. 

In partnership and collaboration with industry, public sector and schools, the #notjustforboys programme provides opportunities for:

  • Taster sessions
  • Awareness events
  • Access to female role models / mentors
  • Work experience
  • Work placements
  • Apprenticeships